FUJIFILM is one of the most well known photography brands in the world. Drawing on the knowledge gained from being in the industry for over 85 years, our award-winning range of cameras and lenses are suited to both professionals and enthusiasts alike. They combine cutting-edge technology with traditional styling and handling.
Our latest range of X Series and GFX mirrorless cameras are designed with you in mind to ‘make you fall in love with photography again’ and feed your creativity.
We would like to invite everyone to our very own experience centre, the House of Photography, based in the heart of London, between Covent Garden and Leicester Square. The store celebrates and encourages every element of taking, making and sharing photos. Open 7 days a week, it’s the perfect place to fully immerse yourself in the world of photography.
Making a camera that suitable for both photography and videography is no simple task. The X-T4 is our most powerful X Series camera to date with no compromises for stills or video. Using the 4th generation X-Trans CMOS 4 sensor, X-Processor 4, a newly developed compact in-body image stabilization (IBIS) system, new Film Simulation mode “ETERNA Bleach Bypass” and various other features that have evolved based on user feedback, this camera delivers image quality that can satisfy the demands of professional photographers and videographers.