KEITH BERR

Advertising, commercial and fine art photographer
 
Keith Berr is an international advertising, commercial and fine art photographer. He has recently custom designed and built a modernistic live/work compound in the center of Cleveland’s Asia town and is involved in the movement to revitalize his art district. His journeys take him on assignments, where he creates memorable photographs of men in steel mills, racecars, corporate leaders, brain surgeons at work, chefs, food and native flair around the world.

Some current projects have included branding campaigns for AT&T, Verizon, Newell Rubbermaid, Aldi, Invacare, McDonalds, Kay and Zale’s Jewelers, Timken Steel, Republic Steel, University Hospitals and Liberty Mutual Insurance. Keith's work recently brought him the honor of being inducted into the Cleveland Advertising Association's Hall of Fame. The American Society of Media Photographers has also selected him to be one of the top 10 Photographers in the United States. He is a Cleveland artist and businessman, proud of his hometown. "Every day I am thankful for how fortunate I am, to be one of the lucky few, doing what I love."

"A piece of art should provoke a response from the viewer; it should captivate and lead one on to explore the angles, space, and light within the photograph. The viewer should feel a connection with the image, whether it is a person or an object, the context will remain the same. Photographs are there to influence and inspire. I believe that there are an infinity of views and changing light. Great photographs are waiting to be found everywhere, everyday. One must be acutely aware of the composition, the color, variations in light and the ability to control all of these things at that one moment is to be able to master and produce a photograph with identity. 
As Ansel Adams said “We don't make a photograph just with a camera, we bring to the act of photography all the books we have read, the movies we have seen, the music we have heard, the people we have loved.”
 
www.keithberr.com
Image below © Keith Berr